Where the future is: Novomania for the Chinese market

Returning for the third straight year, Novomania is a one-stop

high-quality business platform accompanying International brands from their introduction to their success and growth in the China retail market. A bi-annual fashion tradeshow gathering together young trendy brands, buyers, media and real estate developers to explore new possibilities in the market, find the right business partners and show their concepts. As the only tradeshow of its kind, Novomania helps the brands to capture the explosive development of China in a solid and long term perspective.

ONLY PROFESSIONAL VISITORS AND SELECTED EXHIBITORS
Novomania is a B2B fashion tradeshow open only to key influencers and professionals in Chinese fashion trading. The coming edition is expecting to be attended by 16,000 potential buyers, agents & merchandisers, 3,500 department stores, shopping malls & multi-brands and 500 fashion medias from all over Asia. The selected 200 leading brands from Europe, United States and Asia will present themselves to the visitors showcasing not only their products but also their new retail concepts: in this way, visitors can immediately understand the brand identity and accelerate the decision making process.

WE BRING TOGETHER: FASHION & REAL ESTATE
In order to allow the exhibitors to find out the best expansion strategy to succeed in China’s immense potential retail market, Novomania 2012 will showcase a real estate area where developers will show to the brands their large retail projects for the next five years revealing the future of the China commercial real estate industry. On the other hand, during the tradeshow, the real estate developers will have the chance to look at the different brand concepts and create synergies, develop relationship with the exhibitors.

HIGHLIGHTS OF NOVOMANIA 2012
In keeping with its theme ‘Hyperreality’ to foster self-expression and limitless potential, NOVOMANIA will debut the spectacular ‘Fashion House’ that will feature catwalk shows from leading brands and the stately ‘Seminar House’ where acclaimed guest speakers will conduct seminars on the latest retail concepts, visual merchandising and other hot topics.

Novomania is looking forward to getting exhibitors and retailers to join in the next evolution of the China fashion industry: Novomania doesn’t just provide a platform for fashion brands and retailers to network, it will also ensure that all exhibitors will be able to track and connect with potential leads by providing name card scanners at every booth.

JOIN US!
The 2012 edition of Novomania will take place from the 7th of March to the 9th of March at the Shanghai World Expo and Exhibition center (111 Shiboguan Road, Pudong New Area, 200125 Shanghai-China).