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Mytheresa’s journey to become a world leader in digital luxury shopping began 30 years ago when Susanne and Christoph Botschen opened a boutique in Munich. Nine years later, Mytheresa took the bold step of launching one of the world’s first online shops for luxury brands, becoming a pioneer in the industry. Today, online sales account for more than 95 percent of Mytheresa’s business. With double-digit growth rates and loyal customers, Mytheresa is one of the few true success stories in digital luxury shopping.

Mytheresa is a leading luxury multi-brand digital platform. Founded as a boutique in 1987, Mytheresa launched online in 2006 and offers ready-to-wear, shoes, bags and accessories for womenswear, menswear, kidswear as well as lifestyle products and fine jewelry. The highly curated edit of up to 250 brands focuses on true luxury brands such as Bottega Veneta, Brunello Cucinelli, Dolce&Gabbana, Gucci, Loewe, Loro Piana, Moncler, Prada, Saint Laurent, The Row, Valentino, and many more. Mytheresa’s unique digital experience is based on a sharp focus on high-end luxury shoppers, exclusive product and content offerings, leading technology and analytical platforms as well as high quality service operations. Mytheresa is part of LuxExperience, the leading digital, multi-brand luxury group and reported €988.5 million GMV in fiscal year 2025.