Who We Are...

At AWWG, transformation is embedded in our DNA. Founded in 1998 under the name of Pepe Jeans Group. With headquarters in Madrid, Spain, and design offices in London and Nice, this global fashion group integrates the iconic brands Pepe Jeans London, Hackett, and Façonnable. AWWG also has the master franchisee and agency for Tommy Hilfiger (Spain and Portugal) as well as the agency for Calvin Klein, DKNY, Donna Karan, and Karl Lagerfeld (Spain and Portugal).

AWWG currently has over 3,500 points of sale, a presence in 86 countries globally, and a workforce of more than 4,500 employees of 79 nationalities. As a global retail platform, the Group is committed to constant evolution and to creating brand equity by transformation, in line with the changes, challenges, and inherent needs of the industry. The three iconic brands are unified as part of AWWG while each maintains its own strong DNA and values, built up over thirty years in the retail sector with strong design teams, product development, and brand enhancement. AWWG continuously evolves, pushing the limits and defying the status quo to create value through innovative, aspirational, and sustainable products that prioritize excellence, craftsmanship, differentiation, and quality.

The project!

As a Copywriting Specialist for Hackett and Façonnable, you will be responsible for developing compelling and on-brand copy that engages our target audience across all platforms.

What will the role entail?

Brand Voice: Ensure all content reflects the brand's voice and is tailored to resonate with our target audience.
Campaign Support: Collaborate with all the channels to develop content that supports brand marketing campaigns, seasonal promotions, and product launches.
Social Media: Collaborate on social media content strategies and write engaging captions that align with our brand tone and audience preferences.
Email Marketing: Write compelling subject lines, calls to action, and email copy that drive customer engagement and conversions.
Proofreading & Editing: Ensure all content is error-free and meets the highest standards of grammar, style, and tone consistency.
Market Research: Stay up to date with menswear trends and competitor activity to
ensure our content remains relevant and innovative.
Product Descriptions: Create accurate and appealing product descriptions that highlight key features, benefits, and technical specifications.
Cross-department Collaboration: Work across different departments such as Product, Merchandising, E-Commerce, etc... to develop cohesive copy.

What do we offer in exchange?

Great international working environment.
Corporate Offices in Madrid with canteen and parking available.
Flexible benefits
Discount on the brands of the Group.
Home office on Friday depending on the position.
Opportunities for professional development and growth within the company.
A collaborative and inclusive work environment.
Permanent contract

Requirements

Requirements

2-3 years of experience in a similar role (writing for digital platforms, including websites, email, and social media).
Bachelor's Degree or equivalent in Marketing, Communication, Journalism or similar.
Fluency in Spanish and English (will be tested throughout the process). Additional languages are a plus.
Proficiency in Microsoft Office, Google Docs and other content management systems.
Familiarity with SEO best practices and tools.
Excellent written and verbal communication skills.
Ability to work under tight deadlines, manage multiple projects, and collaborate in a fast-paced team environment.

All We Wear Group

Copywriting Specialist - Hackett and Façonnable (Madrid)

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