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3 fashion brands, a spirit and a group
Sandro, Maje and Claudie Pierlot will now make up SMCP, an international fashion group. Creative, elegant, sophisticated, the 3 brands have combined their strengths and styles to create an accessible, high quality French fashion group. It now has worldwide locations.
If these 3 brands have succeeded in forging one of the rare French family fashion houses, it is because of their history.
Evelyne Chétrite, founder of Sandro, is its faithful artistic director. Her son Ilan takes care of the artistic direction of Sandro Homme. Judith Milgrom, sister of Evelyne, is artistic director of Maje.
Together, with the historic managers, Frédéric Biousse and Elie Kouby, they bought Claudie Pierlot and created the SMCP group in 2009. Then, they imagine a modern Paris fashion adventure.
Listening for continuous creation
Shareholders and managers guide the development of the group brands as close as possible to customer expectation. Their brand shops and sales offer them an almost immediate view of the fashion market and guarantee great reactivity and solid growth to the group.
This success has led KKR, one of the oldest and largest investment funds in the world, to acquire the majority of the capital of SMCP in 2013. The international presence of KKR and their great experience in the distribution sector form real assets to continue the strong growth of the SMCP group.
Sandro:
A cut and fall as perfect as ever, fabric mixes: the Sandro signature. Elegant and feminine, The pieces of the label are designed to be worn for any occasion. Perfect as evening and day wear, at home or when out and about. They are easy to marry.Designed for the modern woman, the collections combine chic materials and fabrics: silk, cashmere, leather…
Evelyne Chétrite, the spirit of Sandro, draws her inspiration from the street, the city, architecture. Creatively gifted from a very young age, the strong appeal for her of prêt-à-porter was no surprise. she launched Sandro in 1984.
Sandro turned its creative eye to menswear in 2007. Under the aegis of Ilan Chétrite, the son of Sandro’s creator, the menswear line has always preserved intact its upmarket, chic minimalist spirit. Avant-garde and assertive fashions.
After establishing itself in France, Sandro is continuing its conquest of the international market. Sandro counts 249 points of sale by the end of 2012.
Maje:
The Maje label is designed for active and audacious young women. Its highly feminine prêt-à-porter lines are synonymous with elegance and refinement.
Maje easily appeals through its urban, chic and unconventional style. The Maje wardrobe is skillfully designed to subtly bridge the gap between modernity and an assumed quirkiness, by focusing on real pieces and cutting-edge details.
While working with her sister Evelyne Chétrite for 9 years, Judith Milgrom launched her own label in 1998. Maje was born and its success was immediate. With 191 outlets throughout the world by the end of 2012 and an internationalization underway, the label just continues to grow.
Claudie Pierlot:
Claudie Pierlot is a style… One of a woman who assumes her femininity. From the outset, the label has remained loyal to Parisian elegance. She understood how to seduce many women. She tamed simple and timeless pieces in a fashion chic spirit.
Claudie Pierlot favours beautiful materials, quality finishes and elegant prints. More classic, certain pieces are still on sale that contributed to the success of the label. Women continue to appreciate its famous striped mariner-style jersey, Peter Pan collar and indispensable little silk dresses.
No longer with us, the spirit of Claudie Pierlot still lives on today. Sisters Evelyne Chétrite and Judith Milgrom show their commitment to preserve the identity of this label they love, with a touch of modernity. The new Claudie Pierlot collections are frequently updated respecting its original style. The Claudie Pierlot label was created in 1984. In 2009 it joined Maje and Sandro within SMCP. Today, Claudie Pierlot profits from SMCP’s rapid expansion. It boasts 76 outlets by the end of 2012 and is actively continuing to extend its international reach.
Do you have talent? We're recruiting!
You are talented and love our brands. The world of affordable luxury appeals to you. You’d like to invest in a group on the ascent because you love challenges.
SMCP is recruiting in a number of sectors. Sales, of course, but also human resources, management control, assistantship, and even taking charge of regional offices.
Join us
Find all the job vacancies from SMCP group on this page
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