BA (Hons) Fashion Communication and Promotion

Our BA (Hons) Fashion Communication and Promotion degree course will teach you the technical skills and creative approaches that develop successful fashion brands and brand extensions, fashion marketing events, promotional campaigns and publications.

Set yourself up for a successful career in fashion marketing on an undergraduate fashion communication and promotion skills course that encourages you to aspire to the highest creative standards and cultivates a close engagement with the professional world of fashion promotion and branding.

Your fashion communication and promotion skills

Your enthusiasm for the fashion industry will be the springboard from which you determine your individual focus and direction. This degree is structured to provide you with a set of core skills while providing flexibility for you to focus on areas of personal interest. This will enable you to develop a strong individual profile on which to build a successful career.

You’ll be encouraged to take a creative approach to fashion marketing. You’ll apply a broad range of analytical, editorial, marketing and forecasting tools and innovative graphical, 3D and digital techniques to produce original and incisive content for promotional campaigns and marketing publications in print and digital formats.

Your fashion communication and promotion future

Market segmentation, branding and brand development, promotional strategies and competitor analysis are just some of the techniques you’ll learn as you build your knowledge of fashion marketing and develop skills that will make you attractive to employers.

You’ll get the opportunity to engage in live industry briefs with leading fashion brands and be supported to get your work featured in publications such as Disorder and The Model Magazine. Work placements are strongly encouraged, and students are supported to gain industry experience with leading fashion brands like Vivienne Westwood and Vogue.

Typical career paths include

Fashion Stylist

Style Scout

Trend Forecaster

Fashion Buyer

Visual Merchandiser

Fashion Marketer

Brand Strategist

Social Media Strategist

Creative/Art Director

Promotion and PR

PR and Event Manager

Fashion Writer

Fashion Editor

Fashion Blogger

Fashion Vlogger

Fashion Illustrator

You’ll get specialist creative careers advice from our Careers Team in the Ideas FactoryNUA to help support you as you plan your career.