Postgraduate in Fashion Marketing and Communication

The market needs experts in the marketing management of fashion companies who also have the skills and knowledge to find new ways to successfully meet their goals. To do this, it is essential to be able to identify those segments in which the company surpasses its competitors and take advantage of this information to develop the most appropriate advertising strategies and to make its products and services become the ones preferred by customers.

The main objective of this program is to train future professionals who can identify, evaluate and select the opportunities of the sector, establishing optimal strategies in the area of communication and brand image. All this in a very competitive area that is in constant evolution.

Certification: Postgraduate in Fashion Marketing and Communication

Language: Spanish

Credits: 30 ECTS

Program length: 1 semester

Dates: March to July

Schedule:

Option A: Monday to Thursday, 15:30h - 18:30h

Option B: Monday to Thursday, 19:00h - 22:00h

Director: Barbara Estaún

José Luis del Olmo

Edgar Carrascal

Daniel Cantó

Natalia Merino

Pau Montanaro

Yago Salvat

This postgraduate is integrated in the Master in Fashion Marketing, Communication and Events Planning, so after completing the program, the student may do, if he/she wants, the Postgraduate in Fashion Events Planning to get the master title.

- Knowing the fashion sector.

- Applying the marketing tools appropriately in this field.

- Learning how to develop a marketing plan.

- Using the most appropriate communication channels at any time.

- Knowing the bases of fashion journalism and new technologies in communication.

- Knowing the different options offered by advertising world to successfully publicize a product or a brand image.